Americans are slugging down java at the highest levels since 2012. The demand for at-home coffee consumption and gourmet drinks are also apparently on the rise, according to an industry study.
In fact, 64% of Americans age 18 or over said they had a cup of coffee the previous day in 2018. Those numbers are on par with levels last seen in 2012, according to results of a survey commissioned by the National Coffee Association.
The NCA survey asked about 3,000 people what they drank the day before at different times of day. Even as demand for soda and juice keeps dropping, the study shows, coffee, bottled water and tea are steady on the rise.