Toby Knapp

Toby Knapp

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@APPLE: The time a TWEET ended up in an Apple Product Launch Video!

#APPLE: You never know who may read what you Tweet.... or where that Tweet may end up! So, here's the story about one of mine being used to launch Apple's new M2 Macbooks!

While I was in the hospital last week, I got a surprise amongst other surprises I had while fighting some infection in my leg...

Several months ago, I got a new Macbook Air, powered by Apple's own M2 chip. It's fast. Runs some of our company's proprietary software at blazing speed... and I was so impressed with it, I went to Twitter and shot a Tweet at Apple... saying "Apple Silicon is next level stuff..."

A few days later, someone from Apple's marketing team emailed me and asked if they could use the Tweet for some sort of upcoming 'thing...' Apple is notoriously secret with their "things" and so I said, "sure..."

Then, last week, while in the hospital, I tune into an Apple special event... and what do I see... opening the video announcing some new M2 Macbook Pro portables?

Yup. That Tweet. Kicking off the entire video.

Crazy.

You just never know who may be reading what you post... or when... or what it might end up being used for...

Take a look at the video above. Wow.

#Fanboy moment.


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